The tendency for women to negotiate less than men is a current and persisting problem, even among young college-aged women and those in business schools today. Unless society makes changes to the way we socialize our children and change our attitudes to allow women to be more direct in asking for what they want, this problem will continue to have an adverse impact on women for decades to come.

Targeted programs that seek to educate women and girls about this issue and teach them to negotiate effectively can have a very tangible impact on their well-being. Furthermore, raising awareness of a critical gender biases that create long term inequities can be instrumental in societal change.